Strategy | Art Direction | Photography | Design
Tower28 is a clean beauty brand focused on inclusivity, offering skincare-inspired makeup that is affective for all skin types. The brand's identity is built around simplicity and dermatologist-tested formulas, using a playful and vibrant aesthetic to appeal to a wide audience.
Assignment
I aimed to create a conceptual advertisement that represented Tower28's playful brand aesthetic while still emphasizing their mission of being an inclusive beauty brand.
Project
This project features a deep-skinned model using Tower 28 projects to highlight the brand's mission to celebrate inclusivity and diverse beauty. The visuals are designed to show the versatility of their products, reinforcing their brand identity as a brand that prioritizes skin-friendly products for everyone.
Visual Display
This advertisement can exist as an out-of-home advertisement to capture a wider audience, or additionally works as a digital ad as a website banner.
