Logo Design | Branding | Art Direction | Photography | Design
Smarty Sprouts is a concept of a company that provides children with educational programming, designed to inspire youth to foster a love for learning. The brand's mission is to create a supportive learning environment to help develop essential skills in early childhood.
Assignment
To create an advertisement that aligns with the brand identity of making early education fun and accessible to all children.
Font
Adelia Regular and Happy Child are playful, handwritten fonts chosen to signify early education. The style communicates a sense of approachability, reinforcing the brand's focus on the idea that learning can be enjoyable and fun.
Tagline & Brand Name
The brand name "Smarty Sprouts" refers to young children and their growth, which summarizes the message of the brand. The name communicates a fun and positive identity appealing to both children and parents as a place where young minds can blossom. The tagline "let education be empowering" reflects the brand's mission that education is a powerful tool that promotes growth in early years.
Color
I chose to use complementary colors cyan and yellow for the visual identity of Smarty Sprouts because their vibrancy sets an energetic and attention-grabbing tone, which is ideal for a brand focused on young children. The cyan has a cool, calming energy which promotes focus and clarity. The yellow, a cheerful color, is associated with creativity and happiness, which are qualities that are important in early childhood learning. Together, the colors create an engaging contrast that feels fun and inviting, making learning feel approachable for young children.
Overall Design
The design showcases a happy child in a halo of cyan, insinuating that the brand focuses on a child's confidence and self-worth. The design also incorporates organic elements and shapes to push the feeling of youth, curiosity, and fun.
Visual Display
This advertisement can exist digitally or as an out-of-home advertisement. The use of this ad in the form of an outdoor advertisement in particular, creates a strategic way to reach families in everyday environments such as near parks or playgrounds.
