Art Direction | Design
Oluwamayowa is a shoe brand with bold a style that exudes confidence and glamour. The brand caters to fashionistas who are unafraid to step out in dazzling heels. Each pair is defined by the brand's aesthetic of playful luxury and bold femininity.
Assignment
I created captivating visual design for email marketing while staying true to Oluwamayowa's brand identity of emboldening confidence, individuality, and femininity.
Font
Rosabelia SLDT is a curly font that evokes a sense of elegance while exuding both playfulness and youth. This alludes to the brand's identity of self-expression and confidence. Cralika is a serif font that adds stability and sophistication, while still feeling playful and feminine.
Copywriting
Because the shoe design is already bold with lots of details, I wanted to keep the copy minimal. Oluwamayowa is playful and stylish, with a brand voice that invites the customer to be emboldened. So, I decided to write copy that feels confident and inviting.
Color
I decided to use a deep, yet soft palette for the email design in order to highlight the shoe, which already has a bold design. I chose pink, cream, and purple to create a tone of femininity in the email design.
Overall Design
I designed the email advertisements to feel girly and exude confidence. I placed the shoe on a pedestal to really hone in on the many details of its design, also creating a tone of elegance. My goal was to resonate with the brand's "it girl" audience, ensuring that the visual and messaging aligned with their trendy and fashion-forward sensibilities.