Strategy | Art Direction | Photography | Design
Audio-Technica is a renowned audio equipment brand known for its high-quality headphones, catering to both professionals and casual listeners. Their brand identity revolves around innovation and reliability, attracting a diverse consumer base and becoming a top choice for anyone seeking immersive audio experiences.
Assignment
As a fan of Audio-Technica's audio equipment, I noticed a lack of marketing towards younger music enthusiasts. I aimed to expand their customer base to engage the Gen-Z demographic of listeners.
Campaign
I photographed and led a targeted concept campaign with a goal to broadening their customer base by appealing to a younger audience. I named this campaign "Immerse Yourself" to highlight Audio-Technica's identity of high-quality, immersive sound and sleek design. I used neon lights to evoke a sense of energy and modernity, creating a vibrant atmosphere that draws attention to a youthful, dynamic audience. This campaign visually reinforces the brand's identity of sleek, contemporary design while still appealing to younger consumers.
Visual Display
This ad can exist digitally on site, or exist as a digital out-of-home advertisement, maintaining its digital medium in order to continue the notion of modernity, technology, and innovation.
