Strategy | Art Direction | Photography | Design
Alo Yoga is an activewear brand with a focus on mindfulness and wellness. Alo Yoga emphasizes a lifestyle of self-care while championing luxury and contemporary fashion.
Assignment
I created and led a strategic marketing initiative to expand the brand's reach by showcasing the full range of Alo's apparel, highlighting their luxury and streetwear designs, which are often overshadowed by their performance wear. My goal was to drive brand awareness of Alo Yoga's high-fashion collections using lifestyle imagery and messaging.
Campaign
The campaign is tailored to represent the modern, corporate woman living in the big city–someone who values both functionality and style. By emphasizing the versatility of Alo's product range, I shot and art directed a campaign that demonstrates how the brand can fit in a busy and polished lifestyle.
