Strategy | Art Direction | Photography | Design
Alo Yoga is an activewear brand with a focus on mindfulness and wellness. Alo Yoga emphasizes a lifestyle of self-care and community, encouraging physical movement and well-being.
Assignment
I developed a targeted marketing initiative for Alo Yoga's performance wear with the goal of expanding their audience by tapping into the growing interest of community-driven sports such as soccer. By aligning with the brand's core mission of wellness and connection, my goal was to introduce Alo into tapping into a wider audience by including community-based sports like soccer into their campaigns.
Campaign
For this campaign, I envisioned a relatable scene featuring two college girls casually playing soccer in Alo Yoga's performance wear. The visual narrative creates a strong sense of togetherness, friendship, and well-being. I aimed to showcase how Alo fits seamlessly in community-driven activities such as leisurely sports with friends. Through this engaging story, I shot and art directed this campaign to show a blend of style, comfort, and community that defines Alo, reinforcing the brand's core message of mindfulness and inclusivity.
